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The StyleDiva was started in 2011 after it became clear that the South African womans braids, weaves, wigs and accessory retail needs were not being adequately met by the market. Thus the company began to sell top brands for Braids, weaves, wigs and accessories. Among the products offered by StyleDiva there are some made of Human as well as Synthetic Hair. The StyleDiva retail concept brings an upmarket look and feel, together with well-trained knowledgeable staff and in store stylists providing customer advice. The StyleDiva pilot store was opened in Kerk Straat, Johannesburg on 8 July 2011, with the second store opened in Smal Street, Johannesurg on 23 September 2011. Afterwards the other locations appeared.
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